_Tradition is built on the past.
_Innovation is the future.
THIS IS THE RISE OF OREGON FOOTBALL TOLD THROUGH
ART, CULTURE AND INNOVATION.
Football wasn’t born in Eugene, Oregon It was born again. This isn’t your grandfather’s football. Never was. Never intended to be. This is something else. Something special. A task force assembled to rewrite the future. A program built on one tradition - to never have one.