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_Tradition is built on the past.

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_Innovation is the future.

Story

01

STORY

THIS IS THE RISE OF OREGON FOOTBALL TOLD THROUGH

ART, CULTURE AND INNOVATION. 

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Football wasn’t born in Eugene, Oregon It was born again. This isn’t your grandfather’s football. Never was. Never intended to be. This is something else. Something special. A task force assembled to rewrite the future. A program built on one tradition - to never have one.

02

PREVIEW

PREVIEW

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PRE-ORDER

ORDER NOW

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FOLLOW FOR ALL UPDATES AND DROPS

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GET THE OFFICIAL IU LOCKER ROOM PLAYLIST

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