INNOVATION UNIVERSITY IS A 460+ PAGE BOUND PIECE OF ART THAT CAPTURES THE RISE OF THE UNIVERSITY OF OREGON FOOTBALL PROGRAM. FORMER COACHES, ATHLETES, AND INDUSTRY LEADING INFLUENCERS ALL GIVE THEIR INPUT ON WHAT MAKES THE UNIVERSITY OF OREGON UNIQUE. AND HOW INNOVATION HAS BEEN AT THE FOREFRONT OF OREGON GOING FROM A FOOTBALL PROGRAM TO A HOUSEHOLD BRAND NAME IN THE SPORT CULTURE. FROM THE STYLE OF PLAY TO  EXCLUSIVE JORDAN RETRO FOOTWEAR , OREGON HAS LED THE WAY IN COOLNESS FOR MORE THAN OVER 20 YEARS.
 
THIS STORY IS NOT ABOUT ONE COACH, OFFENSIVE SCHEME, OR AUDACIOUS UNIFORM. IT’S A PERFECT STORM OF UNIQUE INFLUENCES THAT LAUNCHED A PREVIOUSLY UNREMARKABLE PROGRAM INTO THE NATIONAL SPOTLIGHT. A GROUP OF INDIVIDUALS AND IDEALS THAT TURNED OREGON FOOTBALL INTO AN ICONIC BRAND THAT CHANGED THE FOOTBALL LANDSCAPE FOREVER, AND INFLUENCED POP CULTURE.
 
A TEAM WHOSE TRADEMARK STYLE IS NOW REPLICATED AT EVERY LEVEL OF THE GAME, BUT WHOSE UNIQUE STORY, WILL NEVER BE DUPLICATED.